Tuesday, November 27, 2007


Just like e-mails, ezines or newsletters are highly affordable and effective online marketing strategies. They are distributed strictly by subscription and hence are not likely to be tagged as spam by search engines or users. They focus on a specific group of readers and as such help a retailer build up on trust.

Some ezines are even posted on websites and blogs in the form of articles or blog posts. The usual method for delivering an ezine to the reader is sending him an e-mail or alert whenever the ezine is published. Newsletters can be published daily, weekly, fortnightly or monthly depending on how frequently the user wants to receive them.

Newsletters can be quite profitable as well if they are published in an article directory which has PPC features. All that is required to publish an ezine is a professional content writer and an auto responder service or broadcast feature.

In order to make the best of this online marketing strategy, it is necessary to submit more than 20 articles per month. Just like press releases, RSS feeds, blog posts and other written work, newsletters function as means of adding to website visibility. If the search engines are convinced of the accuracy and originality of the text in a newsletter than there is a better chance of the website being indexed.

At Cosmos Learnings, we provide exceptional writing solutions for businesses online. From initial research and consultation with our clients to carrying out an e-marketing campaign, we use tools like newsletters to take care of each aspect that has the potential to increase your business.

Visit us at www.cosmoslearnings.com to know more about our content writing services.

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